The AOI launches its empowerment marketing campaign for illustrators with new visuals from Ben the Illustrator and newcomers like Cathal Duane.
Skilled illustrators ought to know their enterprise will not be a interest – however this can be a truth misplaced on these new to the trade.
Ensuring the message will get throughout is illustrator good friend and ally The AOI , who we lately labored with in the direction of the frequent objective of constructing certain illustrators flip their artwork into actual revenue with our recommendation piece this month on how to price illustrations.
Their new marketing campaign #NotAHobby goals to get creatives to take a position an hour a day into their enterprise improvement, with the launch of latest sources, trade insights and occasions being rolled out as of this week.
Additionally being unveiled is a brand new payment calculator on the AOI web site, accessible solely to members and coming with banner illustrations from the one and solely Ben the Illustrator. Try some of his figures under.
The brand new calculator is an effective substitute for the AOI’s earlier pricing service which needed to be pulled earlier this 12 months, and one which can get creators to be extra proactive in pricing their work with out counting on the proverbial tablespoon. If you wish to eat, you then started working that beat as a lot as you may, people.