Working with Anyhow Artistic, the writer reminds customers that Books Make Us Higher.
E book covers look nice in a store, however on-line we’re awash with a sea of thumbnails that cut back nice cowl artwork into nothing however digestible blocks.
That is why Penguin Random Home’s newest Books Make Us Higher marketing campaign is such a winner, the net equal of going by way of a e book store with workers by your facet giving suggestions. Guests to the microsite are in a position to choose select whether or not shopping for for themselves or another person, both being paired with a specific behavior, curiosity, or persona kind to generate very playful e book suggestions.
In case you or your loved one’s persona kind is, say, an ‘beginner sleuth’, then thriller novels from the Penguin Random Home (PRH) catalog will likely be provided; an ‘outside-the-box thinker’ in the meantime might select one thing just like the Prince biography.
Working with animator and illustrator Ben Ommundson, London’s Anyhow Artistic developed a putting visible language for the positioning, GIFs and poster belongings. Upon a vivid background, we see a central hand motif illustrate the gesture of gifting a e book, whereas personable language goals books to as huge an viewers as attainable, reminding us that books do not simply should be gifted to bookworms.
“With Books Make Us Better, we are proud to have worked with Penguin Random House to create an easy and fun experience for a broad audience, irrespective of age, background or current reading habits,” commented Ellen Turnill Montoya and Charlie Sheppard, creatives at Anyhow.
“Referencing the intimate gesture of giving a personal gift during the holidays, and the tactile nature of books too, we hope we have created a campaign that is engaging and warm throughout. It is brought to life with beautiful animation from Ben Ommundson, as well as some characterful surprises along the way too!”
“This holiday campaign is our first foray into executing a unified campaign across our channels with a distinct creative direction and tone of voice,” provides Adam Royce, VP artistic technique director at Penguin Random Home.
“We’re looking forward to creating more of these meaningful campaigns in the future to continue to understand, reach, and engage more deeply with our consumers, raise awareness of books, and build experiences that help readers to find their next great read.”
The marketing campaign can also be featured on posters on the platforms of quite a few New York subway stations, structured in a neat grid formation.
The prints included the identical daring color palette of the microsite, every body showcasing a various vary of books to resonate with the big selection of commuters within the metropolis.